Grab Your Tissues, Kimberly-Clark Brands Are Racing Back Into NASCAR

Daytona 500, Brought To You By…Toilet Paper?

News from the NASCAR community: Daytona International Speedway witnesses meaningful developments. The champion of the 2023 Daytona 500, Ricky Stenhouse Jr., and JTG Daugherty Racing, have announced the triumphant return of Cottonelle®, Scott, and Kleenex, three Kimberly-Clark brands, for the 2024 NASCAR Cup Series season. Furthermore, Cottonelle® is confirmed to be the first brand co-sponsoring the No. 47 Kroger Camaro in the packed Daytona 500.

In a statement, Lakish Hatalkar, Cottonelle® Senior Marketing Director, shared that sponsoring the high-profile No. 47 Kroger Racing Camaro is a source of pride. Their partnership with JTG Racing continues to strengthen with each successful season. Ricky Stenhouse Jr. asserted that Kimberly-Clark’s return marks a significant milestone for JTG Daugherty Racing, and fans are already looking forward to what’s in store for the Daytona 500.

As we move forward, negotiations are being wrapped up, and consultations have begun to finalize in-store promotions and digital advertising. Efforts are being made to select brand-specific paint schemes for the 2024 NASCAR Cup Series season.

Note that the Daytona 500 will take place on February 18th, preceded by the Bluegreen Vacations Duel 1 and 2 qualifying races for the Daytona 500 on February 15th. Follow these racing events on FOX, MRN, SiriusXM NASCAR Radio, or FS1.

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