Wednesday, February 21, 2024, a couple of days before NASCAR heads back south to Atlanta, we have a relatively light news day: The Dinger, of course, still wants the Cup paycheck but proves he is a team player and arguably the best road course teammate to have. Then we have the obligatory Goodyear weekend info, Sponsor news from Sam Mayer, Kyle Busch back in the Truck Series with Spire Motorsports, a why didn’t we think of that sponsorship example from F1, and NASCAR working with CAA to develop relationships, and another mobile game. Lastly, the premier episode of Happy Harvick has dropped.
AJ Allmendinger returns to the Xfinity Series with Kaulig Racing after competing in the Cup Series. Kaulig Racing’s president, Chris Rice, views Allmendinger’s move as a strategic decision to enhance the team’s performance. Despite Allmendinger’s preference for the Cup Series, financial considerations influenced the decision to compete in the Xfinity Series, aiming for team and individual success. Allmendinger’s participation is critical to improving the team’s competitiveness against top teams. For more information, visit Jayski.
Goodyear has developed tires for Atlanta’s Super Speedway that are designed to run cooler, complementing the track’s repaving and reconfiguration. This development is part of Goodyear’s ongoing effort to optimize tire performance for NASCAR races. More details can be found at Jayski.
Darlington Raceway and the South Carolina Department of Public Safety (SCDPS) have partnered to promote road safety through the Buckle Up South Carolina 200 NASCAR CRAFTSMAN Truck Series Race. This initiative will leverage NASCAR’s platform to enhance public awareness about safe driving. Further information is available at Jayski.
Hutch Games has released “NASCAR Manager,” a mobile game available on iOS and Android, allowing fans to engage with NASCAR through strategic management and racing simulations. The game features official NASCAR tracks and teams, aiming to provide an immersive experience for fans. Details can be found at Jayski.
Mercedes-AMG F1 has entered a sponsorship deal with WhatsApp, featuring the app’s logo on the team’s steering wheel for communication during races. Adam Stern reports this partnership on Twitter. More information is available in the original tweet by Adam Stern.
Sam Mayer has partnered with Club Car for the NASCAR Xfinity Series race in Las Vegas. Club Car, traditionally associated with golf carts, is entering motorsports sponsorship. More details are at TobyChristie.com.
Creative Artists Agency (CAA) is collaborating with NASCAR Studios to develop strategic relationships across NASCAR’s intellectual property in film, television, music, and podcasts. This partnership aims to diversify and grow NASCAR’s brand. For more, refer to the tweet by Adam Stern.
Kyle Busch will compete in five NASCAR CRAFTSMAN Truck Series races for Spire Motorsports, starting with the FR8 208 at Atlanta Motor Speedway. This involvement follows the acquisition of Kyle Busch Motorsports’ assets by Spire Motorsports. More information is provided at Jayski.
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🚗💨 I’m the NASCAR Guy: your go-to for a blend of numbers, humor, and pure, unadulterated NASCAR devotion. Ever catch me racing? Nope! My expertise is on the keyboard, not the clutch 🏎️💻. Fun fact: my pit stop breakdowns could give Sherlock a run for his money 🕵️♂️📖. Hungry for NASCAR tidbits or a hearty laugh? Welcome to your oasis! 🛑 But as for racing me? I’ll stick to making tracks online! 🔥📜😆