zMAX Says ‘Start Your Engines,’ CARS Tour Listens!

zMAX Announced as Entitlement Sponsor for CARS Tour

The CARS Tour Late Model Series continues to accelerate! It is now entering its 10th triumphant season and remains the Southeast’s preeminent asphalt late model series.

“We committed ourselves to helping grow an already established CARS Tour and regional asphalt racing as a whole,” says owner Kevin Harvick. Celebrating this commitment, the prestigious CARS Tour ownership group, which includes Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks, proudly announced the arrival of zMAX® as the series’ new entitlement sponsor for the swiftly approaching 2024 season.

In a synergistic collaboration, zMAX, the eminent manufacturer of the Micro-lubricant® used in thousands of machines worldwide, extends its motorsport brand presence by partnering with the CARS Tour. Marcus Smith, president and CEO of parent company Speedway Motorsports, expresses enthusiasm stating, “a zMAX partnership with the CARS Tour is a grassroots commitment to building future competitors and fans in motorsports.”

Demonstrating persistence in partnership, FloRacing once again renews its role as the official streaming associate, allowing all 19 zMAX CARS Tour events to be live-streamed. “Dale and the entire team with CARS are committed to growing short track pavement racing, and that’s truly evident by all they’ve done over the last year,” pats on Michael Rigsby, General Manager of FloRacing. Undeniably, the 2024 season holds promises of grandeur for the CARS Tour, so Click Here for the original story and more details.

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