Trackhouse Takes a Turn, Switches Wheels from Race Cars to Motorcycles

Not one to confine itself to the NASCAR lanes, Trackhouse Entertainment Group is revving into the MotoGP sphere, landing a track of their own. Team owner Justin Marks is making the deal official in Italy, the home base of motorcycle giant Aprilia. The checkered flag signifying the start of their MotoGP journey will wave with the 2024 season.

The spot on the grid was previously held by the CryptoData RNF MotoGP Team. However, the cost of this transition hasn’t challenged Trackhouse’s penny jar; Marks revealed to SBJ (@sbjsbd) that the slot came at a significantly lower price than a current NASCAR charter, which costs upwards of $40M.

Trackhouse’s entry marks an anticipated expansion of American interest in the premier class of motorcycle racing. Moreover, Dorna, the Spanish race promoter, had been actively seeking opportunities to reinvigorate the U.S. viewer base. What better way than by adding a celebrity aspect to the grid, courtesy of joint-owner and rapper, Pitbull (@pitbull?

Business aside, the transition underscores a shift. It’s a bold move cementing Trackhouse’s commitment to motorsport and illuminating the industry’s potential future.

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