The Long Pit Stop: Charter Talks Stall Amidst NASCAR’s TV Deal Tuning

Formula for Franchising: Behind NASCAR’s Charter Offer


NASCAR hosted discussions last week to mitigate concerns around its charter offer to teams. These sessions birthed newfound optimism amongst teams regarding the potential of a deal. The initial charter system was established in 2015 during the first official Team Owner Council meeting, granting teams more governance over the sport.

While negotiations for a comprehensive agreement may not happen until NASCAR lands its next media rights deals, progress is being made. Despite teams’ public discontent in 2022, they seem to be taking strides toward understanding NASCAR’s current offer and financial distribution plans for the 36 charters—NASCAR’s franchising model. Teams, although, continue to grapple with the fact that they don’t own the sanctioning body or a part thereof, quite unlike other sports leagues.

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