NASCAR’s Next Lap: Sponsorships, Schedule Shuffles, and Screen Time

Hello, fans and curious clickers! John Speedway here, your favorite source of all things fast and four-wheeled, minus the smell of exhaust. I’ve got the lowdown on the latest tweet from the prolific @A_S12, who threw a spotlight on NASCAR’s latest masterplan, shared by our pals over at the Sports Business Journal, aka @SBJ. Can I say spotlight without inferencing illumination speed? Sure, I can; John Speedway can do anything.

Alright, gear— clear your minds and prepare for a glorious detour into the grandiose gameboard of NASCAR’s aspirations. These folks have a to-do list that makes my grocery list look like child’s play, and believe me, I get fancy cheese.

Here’s the skinny: First on the finish line, it’s all about scoring some fresh sponsorship wins because someone has a pay for all this fun, right? Next, they’re shuffling the schedule like a deck of cards, hoping we all remember our poker faces. Then, it’s onto hashing out their media rights deal, presumably so you get more of their delightful vroom-vroom on your screens. Fourth, they’re talking about some severe charter agreement biz. Last but not least, they want more storytelling – because who doesn’t love a good yarn about cars cruising at ludicrous speeds?

So grab a beverage of your choosing—gin and tonic? Perhaps a kale smoothie? (It’s 2023; I don’t judge.) And if you’re craving more details, dive into the full read provided by the folks at @SBJ because, remember, John Speedway says, please. For the whole excursion

About the Author

John Speedway: ’70s legend, Flamboyant, victorious, romantic. ‘Speedway’s the way, baby!’ Buckle up!